Build with Nacelle

Unlock seamless commerce experiences with Nacelle

What is Nacelle?

Nacelle is a commerce experience platform that fuels merchant growth by ingesting best-of-breed solutions and then streamlining your product data and content to let you build a custom checkout, empower campaign personalization with Genesis, along with leveraging the syndicated data to build custom apps. Nacelle is designed to empower brands with the flexibility and scalability necessary to thrive in the modern digital space. By decoupling the front-end presentation layer from the backend infrastructure, Nacelle enables businesses to build the commerce stack you want. With features like GraphQL APIs and pre-built connectors with leading commerce tools, Nacelle empowers brands to optimize performance,fully personalize your customers experience, and streamline operations, ultimately driving increased conversions and customer satisfaction.

How does Nacelle work?

Nacelle accomplishes this with a three-tier architecture:

1. Ingest

Nacelle ingests commerce data such as product, content, digital assets, pricing, inventory, orders, and customer, from best-of-breed solutions.

Ingest data using our:

2. Orchestrate

Once data is ingested, Nacelle normalizes data in real time using our data orchestration layer. Normalizing data involves transforming it into a standardized format that ensures consistency and compatibility across different systems. This process allows Nacelle to handle both unstructured and transformed structured data effectively, enabling seamless integration and efficient data processing.
Here’s how your data gets streamlined:

  • Transform - We convert the raw, transformed, structured, or unstructured data into a standardized format that our system can easily process and utilize. Structured data includes organized product information like SKUs and prices, detailed order records, and systematically formatted sales tax data. Unstructured data includes free-form product description and media assets such as images and videos.
  • Store - We then save this transformed data in a secure and accessible location within our application.
  • Index - Last, we organize and catalog the stored data in a structured manner, typically using specific criteria or metadata, to facilitate efficient retrieval and querying of the data, enabling you to build the commerce stack you want.

3. Engage

Once data is ingested and streamlined, you can use Nacelle to power unique experiences such as a checkout solution, campaign personalization with Genesis, or export the data to build your own custom solution or applications.

What’s Next

To get started using Nacelle, check out our Getting Started page.