Build with Nacelle

Go Headless. Go Composable. Go Nacelle.

Nacelle is a commerce platform that fuels merchant growth by composing best-of-breed solutions and syndicating content and product data to multiple heads, endpoints, and channels.


Nacelle accomplishes this with a three-tier architecture.

  1. Ingest
    Nacelle flips typical monolithic commerce tech stacks inside out by ingesting commerce data such as content, category, product and inventory from best-of-breed solutions.

    How to ingest data:

  2. Normalize
    Nacelle normalizes data in real time using its proprietary data orchestration layer. However, this model is flexible enough to work with your unstructured and transformed structured data.
    Here’s how your data gets normalized:

    • Transformed
    • Stored
    • Indexed
  3. Syndicate
    Nacelle syndicates storytelling content and product data to multiple heads, endpoints, and channels with one GraphQL API.
    Here’s how your data gets syndicated:

Designed for headless only

Unlike most commerce platforms designed nearly two decades ago, Nacelle can only run in a headless environment. When we set out to build Nacelle, we decided to commit fully to headless, and we burned the ships associated with the old monolithic. Nacelle’s architecture is built specifically for and only for headless shopping experiences.

GraphQL first

We are fully committed to GraphQL because we believe it is the best solution for complex headless composable architectures.

Composable 2.0

Most commerce platforms try to be everything to everyone, but Nacelle’s composable first technology flips the traditional monolithic inside out. It does this by ingesting data from individual best-of-breed systems, so you can compose the commerce stack you want – giving you the agility needed to build unique and dynamic shopping experiences while optimizing business operations for growth.


Instead of ripping and replacing your current technology, Nacelle binds with the technology you already have in place. It adds headless PWA capabilities while gradually letting you move backend operations to a new system in a piecemeal fashion. With this approach, you get quick time-to-value, reduce risk and increase the overall ROI of your composable endeavor.